Equality Marketing has worked for various clients including The Red Cross, The Fred Hollows Foundation, WWF, Save The Children, The Cancer Council, Plan International, The Peter MacCallum Foundation, SOS Children's Villages, Children’s Cancer Institute Australia, Clown Doctors, Royal Far West, Plan International and Greenpeace.
Our method is not one of mass recruitment and high turnover of staff. We use our key staff in all new campaigns to build the infrastructure and systems from the ground up with a true commitment to donor quality with professional, well-trained staff.
We are members of the Public Fundraising Regulatory Association (PFRA) in Australia and adhere to Payment Card Industry (PCI) Data Security Standards.
In addition to representing organisations, we also assist charities in improving or setting up their own in house teams. In the last 12 months we have worked with organisations including with UN Women, UNICEF and Action Aid, Consultants are selected based on experience in our client’s preferred market with various levels of support available.
Our service doesn’t end at the point of sign up. We verify all pledges to ensure you receive only the highest quality data, before providing it to you in your preferred format. Data is acquired electronically at signup using a PCI compliant platform called Floodgate App. The data then undergoes an intensive verification process before being delivered to you securely in your preferred format.
If, during the verification process, any of the data is found to be incorrect or incomplete, we will attempt to fix it. If it cannot be fixed, the data will be provided to our clients free-of-charge, ensuring that you are only charged for high quality data.
Floodgate offers integration with various major payment gateways in the industry such as Ezidebit, Bambora (IP Payments), Blackboud, Flo2Cash, PaymentExpress, SecurePay, Windcave. The integration with new payment gateways will be done free-of-charge.
Welcome Calls: Our call centres in Australia and Asia operate from 9:00 am to 9:00 pm, 7 days a week, thanking and welcoming newly recruited members on behalf of our clients.
Our call centre staff are highly skilled to maintain the best relationship with newly acquired members through regular training sessions. Recordings of the calls are kept for your future review as long as customers agree to do so. This is one of the reasons we are able to provide the highest standards of service to our clients. Although the success rate fluctuates, we average a contact rate of around 70-80%.
If it is found that a member cannot commit long term, then the data is provided to our clients free-of-charge.
Calls for Existing Members: In addition to welcome calling our centres also offer follow up, upgrade and reactivation calls, along with petitions and surveys
SMS Campaigns: We can combine calls & SMS to maximise the contact rates.